Unhate Campaign 2011 – United States of Benetton

Came across an article from the Daily Mail regarding The United Colors of Benetton’s newest scandal of a campaign! I love how they’re always stirring the pot.

Benetton is not new to controversy- this is just what they do! Gotta love a company who can stand up for what they believe in, whether it sells them sweaters or not.

I actually love the message of this campaign. It’s part of the Unhate campaign from Benetton, and I think the photos perfectly capture the idea of moving past our racial, religious, and political identities and uniting us strong!

It definitely shocks me in a way, don’t get me wrong, but there are some things in life too important to shy our eyes away from! That’s what makes them great (Plus- who were the actors?).

There seems to be a lot of buzz about this, so let us know what you think! Leave a comment πŸ™‚

The Eye.

Similar Stories


  1. Well, I guess you already know what’s my opinion about this. The message is the best ever – LOVE! The shocking photos were a way to get people’s attention… Or else, you would care about the message or the campaign. What I feel is that they found a pretty cool way to spread the message – don’t get me wrong, I’m a marketer πŸ™‚
    There’s one thing that gets me mad… People’s reaction to these photos. Why? Because there’s famine people around the world,millions and millions die every day. There are photos and campaigns about that too, but you know what?! No one cares! And then some brand decide to put some “important” people kissing each other and everyone is talking about that crap… That’s what annoys me the most. This world is upside down… 😦


    1. Totally in agreement with you on that one! I’ve seen a lot of talk shows making a deal about the photos as well, and they don’t even bring up the Unhate campaign to the discussion…its all about the “shock” of seeing the image of world leaders in this embrace…its not even them!! They’re actors..so why the fuss. Why do we have to be such prudes? Or such perverts?

      Not sure which, yet…

      Great site..will be folowing πŸ™‚ Thanks for the comment!

      -The Eye x


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s