Tag Archives: ad

A NEW DAY FOR NEW WAVE! BEHIND THE SCENES of Prada’s FALL/WINTER 2013 – 2014 Menswear Campaign

Prada-Mens-Fall-Winter-2013-2014-Advertising-Campaign-Christoph Waltz

Check out this wicked behind the scenes of Prada‘s latest menswear campaign for this Fall 2013 starring Academy Award winning actor, Christoph Waltz, the devilishly talented Ben Whishaw, and “We Need to Talk About Kevin” star, Ezra Miller. It’s another testament to the power of the past, and its never ending influence on the world today, and in the process of it all, even tomorrow.

We’re also including a few snapshots and stills from some actual 1960s French New Wave classics to give you the edge on what its all about.

Pierrot le Fou- Vintage style inspiration- interior

New Wave was a “tidal wave” of creativity by some of France’s most hardcore film fans – the critics of the Cahiers du Cinéma. Names like Godard, Rohmer, Truffaut, and Chabrol spearheaded the movement which is still remembered today as one of the single most important periods of film making which would revolutionize modern movie making closer to the films we see today. It was all about innovation and bringing the medium to a new level with influence from their master predecessors stemming from a passion for the moving image.

+CLICK HERE FOR A 60S NEW WAVE MUST-SEE LIST+

Just watch Godard’s classic film “Breathless“, and it will all make sense.

Vintage Style Icon- Jean Seberg- French New Wave

Many of the stars of these films such as Paul Belmundo, Anna Karina, and the tragically beautiful Jean Seberg (she died of an overdose at 40) remain style icons and divinities worshipped to this day. The look was easy, classic, and a little disheveled, partnered with some serious chain smoking and a non-chalant sense of being and you are right on your way. Get a great pair of sweet sun glasses and a cool hat, and you’re pretty much set.

The New Wave campaign by Prada is a cool ode to the vibe using bold colour and stark minimalism to evoke the period. Great to see such a well-rounded and talented group of actors called to helm the vision.

+NOUVELLE VAGUE+

Masculin Feminin- French New Wave- Vintage Style Inspiration- The Eye of Faith

Masculin Féminin

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+until next time+

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Nixon’s 1968 “Together” Campaign


Nixon’s 1968 ad campaign, famously entitled “Together“, appeared on the last episode of AMC’s “Mad Men” on Sunday. We found ourself as inspired and provoked by the campaign as Don Draper seemed to be as he flicked through images playing on the T.V. screen.

 

Nixon - 1968 Vintage Esquire Mens Fashion Magazine

Nixon's The One- Vintage Pinback

 

Something definitely clicked with its simple message and use of still images because, if my history serves me correctly, Nixon would end up a victor in the race.

Nixon in 1968 - Victory Parade

While he remains one of the more notorious figures in history, there’s no denying he is also one of the more fascinating. . . with a surprising influence of fashion of the moment. Check it out!

 

1960s- Nixon Fashion

+paper dress – designer unknown+

Vintage nixon paper dress

Until next time,

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E.O.F. Snapshot of the Day {May 16, 2013}

eof - drink this much human blood everyday

+well you heard her . . . DRINK UP!+

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Super weird.

I’m not sure where this is from, but might just be a silly Halloween marketing scheme for juice from the 60s?

If anyone knows, or has a clue, let us know in the comment section below!

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E.O.F. Snapshot of the Day {January 9, 2013}

Too Hot For TV

{TOO HOT FOR T.V.!}

“She mustn’t swoon”.

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E.O.F. Snapshot of the Day {November 27, 2012}

{“In The Weird World of:

Erotic Rites, Bizarre Rituals, and Unspeakable Cults!”}

What horrors could we possibly uncover next?

Stay tuned, friends and fiends…

Our story has just begun.

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E.O.F. Snapshot of the Day {November 22, 2012}

{Canadian Ad for Philips Circa. 1963}

+ Ivy Style is King! Even with a broken nose?+

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Chanel No. 666, it’s “Inevitable…”

At first, I was excited to see Mr. Pitt as the latest addition to the Chanel No. 5 brand. He’s smart, sophisticated, elusive, a little aloof, definitely mysterious, and loads full of that certain je na sais quois

But as I watched the video again and again, I couldn’t help but feel alerted by a sense that the video is perhaps only too stark, too blank, too precise…it made my gut turn a little too.

If you check out the last shot of the film (0:24-0:26), you will see what looks like the Earth’s surface amidst a storm. Yes, it does! And to top it off, right after – close on BRAD – the film ends with the solemn phrase “Inevitable”.

Now watch it again, and his words take on a whole other meaning…

“Every journey ends but we go on.

The world turns and we turn with it.

Plans disappear. Dreams take over.

But wherever I go, there you are.

My luck. My fate. My fortune.”

Is Chanel No. 5 striving for innovation, or is this pure illumination on their part? Seems to me like they could change their brand to Chanel No. 666 while they’re at it.

It’s hard to say what’s really going on here, but I just know I’ll be keeping my eye open for more. I only write what I see.

So what’s your take? Innovation or Illumination? Let us know in the comments below. Share it with your friends too! Don’t want to be left in the dark on this one…

Until next time,

This just IN! There’s a second part to this commercial. View it below! What do u think??

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{STYLE WISE} – The Boys of Summer, Part 1

Don’t know where you are, but here in Toronto the heat has been steadily on the incline. Seems like we’re experiencing a bit of a heat wave, which definitely isn’t the worst thing. After all, we could be getting whipped in the face by clawing cold winds! Not cool. Not in the least.

Apart from escape the cruel contempt of Winter, the Summer brings many unexpected joys such as seeing family, hanging with your chums, maybe even taking a little vacation to a sweet spot far from the hustle of the everyday. That’s what we LIVE for, here at The Eye of Faiththe glory of Summer, as it blooms from the blossom of Spring…

There’s something else the heat conjures from the sand, and that’s The Boys of Summer. No matter where you are, you can find them. Legend has portrayed them as a fun and rambunctious group of gents, grazing the shores for action. Some of them you can even spot in a variety of stripes, spots, or patterns.

The Boys of Summer have coexisted with Mankind now for thousands of years, but only since the development of photography have we been able to keep such brilliant record of these strange and wonderful creatures. While some things have changed (bathing suit fashions), one thing will always be the same, and that’s the pure fun and joy of being able to strut your stuff in the sun.

This is Part 1 of a series of photos entitled “The Boys of Summer“. The dates of the photos range between the 1910s to the 1970s, and really showcase the staying power of true vintage styles!

Enjoy the fun, and don’t get sand in your ears!

Sincerely,

{theEye}

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Johan Renck Brings 1960s French Sci-Fi Cool to Latest Ad for Perrier

Something about this new ad for Perrier really brings me back in time. The french brand has impressed us before with a series of videos featuring legendary style icon Dita Von Teese taking us on a glamorously risque tour of her body and the elusively decadent Perrier Mansion.

Entitled “The Drop“, this latest film continues on the blazing train of creative ingenuity, with this brilliant bend of 1960s French Sci-Fi aesthetic glory. The auteur helming the creative vision is Johan Renck, a director of Breaking Bad, and Walking Dead.

We love the gold space suit and artful editing – it’s just a scorching hot day on Earth, and and only one woman who can cool us down…We also love the India Inspiration!

The visuals immediately reminded us of Roman Copolla‘s 2001 film “CQ” that featured supermodel Angela Lindvall as Dragonfly in a fake French 1960s Sci-Fi film. The film was hardly a blimp on the radar, which is a shame, because it features some great design, a wicked soundtrack, and really fun and playful acting (especially Lindvall).

What’s better than bringing the idea of a low-budget French Sci-Fi film in 1969 Paris to life??! Can’t think of anything else at the moment…

Perrier‘s latest campaign,”The Drop“, takes the 1960s sci-fi aesthetic to a whole new level, reinventing it for 2012, but staying clearly reminiscent. With an artist like Renck involved, it’s hard to go wrong. But it really is an artful eye that makes this such a captivating and clever little film.

Until next time,

{the Eye}

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Commercial Break: “Match Your Mood”- Amazing 1960s Short Film for Westinghouse

They’ve come a long way, but there’s definitely something to be said for the jiv and the jive the Ad Men gave this amazing 1960s short film for Westinghouse. Allowing you to “Match Your Mood”, these DIY decals would allow you to really jazz up your refrigerator to work with your groovy decor. Seems like the Agency maybe thought this could be the answer to many housewives’ boredom. Beats shock therapy…

Beginning with a walk in the park, the film ends in an all-out party showing us how cool life can be, especially if you go for the stars and stripes!

Sounds a little desperate for attention, because it is….so give it a watch, you won’t regret it!

{the Eye}

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