Tag Archives: Campaign

STYLE {WISE} + The Case for Hawaiian Shirts +

[image: fashion.grunge.style.]

Summer is at its peak, and its time to embrace the ultimate piece for the summer. . . .the Hawaiian Shirt. For some reason, this idea makes some people cringe, but over the course of this post you will see the innate beauty and wonder that is the Hawaiian Shirt.

The Case for Hawaiian Shirts really began when I was 8 years old and my mother brought home a Hawaiian shirt for me from her trip to Hawaii. I had begged her to grab me one while she was touring the islands for work. Seemed to me like the coolest thing!

It was a wicked print, nothing too crazy, pretty much an example of a classic Hawaiian shirt.

I remember my locker neighbour saying:  “Whats wrong with you?”

“WHAT’S WRONG WITH YOU?!” is what I wanted to say, but I just shrugged and laughed her aside. She didn’t even have a sense about her as she was herself wearing something completely typical of the girls in my classes around these times…

She just couldn’t appreciate it the way I did. For me, it made me feel the most ahead of the game. I was different than the rest, and that’s always a good thing. For me, there’s just no doubting a really great Hawaiian Shirt.

{Donna Reed + Montgomery Clift, “From Here to Eternity” [1953]. }

{Michael Pitt for Prada S/S 2012 by David Sims}

Lately there’s been a huge influx of Hawaiian and tropical shirts in both runway shows and magazine editorials – it seems the world is finally catching on and getting a little more in tuned with not just my drift, but the truth of the whole matter. Open up any mens fashion magazine and you will find them littered in the colourful graphics.

The case for Hawaiian and Tropical print shirts is that they are as much a classic staple in ones wardrobe as other pieces heralded as being part of our sartorial lineage.

There is plenty of mythology revolving around the the true origin of the Aloha shirt (as they are also called) that range from birth in the Philipines to the islands of Samoa. Until the early 18th century, kapa was the main currency of many islands of the South Pacific. Kapa was a simple patterned cloth found in the South Pacific made from pounding and dyeing the bark of a mulberry tree. These prints later made a splash again in the 1950s. However, it is safe to accredit much of why we still sport and wear these styles to the craftsmanship and entrepreneurial efforts of one, Musa-Shiya the Shirtmaker. Throughout the 1920s and 30s, Musa-Shiya was one of the top Japanese tailors in Honolulu, who profited from his made-to-order custom silk shirts made with colourful and bright Japanese fabrics with Western-style tailoring.

These shirts helped tourists visiting the island make that final transformation to truly being on vacation, taking it easy, and saying goodbye to the stresses of the mainland. Forget your troubles, come on be happy! Soon after other Japanese tailors were doing the same, and quickly the demand for these tailored tropical refuges only began to soar. The 1953 film, “From Here to Eternity” would pretty much seal the deal with stars such as Burt Lancaster, Montgomery Clift, and even Frank Sinatra sporting the casual cuts of florals and tropical sunsets.

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From here on out, it pretty much has become the go-to expression of ease. Picking the right pattern is about 90% of the magic. There must be literally thousands, if not millions of different Aloha prints floating around in this world, and not all of them good. The key is equal parts colour as it is pattern – make sure both are really slamming. Compromise on this and you could really fall flat.

 

FIT would be another major point. So make sure it fits to your liking, or get it altered to fit your needs. Alteration is often the key to vintage, so if you haven’t already, be sure to check your local yellow pages for tailors or alterers in your neighbourhood. They will be happy to oblige, and you’d be surprised at how cheap it can be.

If you’re feeling a little more lax and party you may want to embrace some volume (think Sean Penn as Spicoli from Fast Times, or Johnny Depp in Fear & Loathing) or you can keep the cut classic and simple with a bit more of a tailored look to emulate classic stars like Clift, Sinatra, or Delon. Either way – you’re pretty much laughing …

{After World War II, a gradual change in aloha wear took place with the breakdown of rigid dress requirements for business attire. The business tie and jacket certainly were not comfortable in Hawaii’s summer climate. In 1946, the Honolulu Chamber of commerce appropriated $1000 to study aloha shirts and prepare suitable designs that clothing businessmen could wear.}

And just in case you’re unsure, check out our pics of style stunning inspiration that ranges from the {PAST} to {PRESENT}. So take a look, and decide your {FUTURE}…it’s calling! All year round, these shirts takes you where you want to go! It’s time to declare the Hawaiian Shirt an equally valuable piece of everyone’s wardrobe.

It’s a defining piece with the magical ability to transport us from our everyday, and for those dedicated followers of fashion these pieces are definitely gaining visibility.

This is what I’m saying!

If you don’t look back, you can never go forward!

So hopefully you appreciate this menagerie of the exotic and wild! Check out The Vintage Hawaiian Shirt for more history, and a look at the web’s most impressive collection of them! Don’t be stuck staring at your everyday checks, plaids, and plain…carry on the {TRADITION} and accelerate the past!

Make sure you also check out the E.O.F. {SHOP}!  We are stocking up more and more fashion forward pieces from our collected history so make sure to check it out!

{The Feedback and Support has been great! So thank you all!}

Also join us on FACEBOOK , TUMBLR, & TWITTER for more vintage musings from the one and only {EYE}!

Stay Style {WISE}, kids!

Sincerely,

{theEye}

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A NEW DAY FOR NEW WAVE! BEHIND THE SCENES of Prada’s FALL/WINTER 2013 – 2014 Menswear Campaign

Prada-Mens-Fall-Winter-2013-2014-Advertising-Campaign-Christoph Waltz

Check out this wicked behind the scenes of Prada‘s latest menswear campaign for this Fall 2013 starring Academy Award winning actor, Christoph Waltz, the devilishly talented Ben Whishaw, and “We Need to Talk About Kevin” star, Ezra Miller. It’s another testament to the power of the past, and its never ending influence on the world today, and in the process of it all, even tomorrow.

We’re also including a few snapshots and stills from some actual 1960s French New Wave classics to give you the edge on what its all about.

Pierrot le Fou- Vintage style inspiration- interior

New Wave was a “tidal wave” of creativity by some of France’s most hardcore film fans – the critics of the Cahiers du Cinéma. Names like Godard, Rohmer, Truffaut, and Chabrol spearheaded the movement which is still remembered today as one of the single most important periods of film making which would revolutionize modern movie making closer to the films we see today. It was all about innovation and bringing the medium to a new level with influence from their master predecessors stemming from a passion for the moving image.

+CLICK HERE FOR A 60S NEW WAVE MUST-SEE LIST+

Just watch Godard’s classic film “Breathless“, and it will all make sense.

Vintage Style Icon- Jean Seberg- French New Wave

Many of the stars of these films such as Paul Belmundo, Anna Karina, and the tragically beautiful Jean Seberg (she died of an overdose at 40) remain style icons and divinities worshipped to this day. The look was easy, classic, and a little disheveled, partnered with some serious chain smoking and a non-chalant sense of being and you are right on your way. Get a great pair of sweet sun glasses and a cool hat, and you’re pretty much set.

The New Wave campaign by Prada is a cool ode to the vibe using bold colour and stark minimalism to evoke the period. Great to see such a well-rounded and talented group of actors called to helm the vision.

+NOUVELLE VAGUE+

Masculin Feminin- French New Wave- Vintage Style Inspiration- The Eye of Faith

Masculin Féminin

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+until next time+

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{theEye}
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Nixon’s 1968 “Together” Campaign


Nixon’s 1968 ad campaign, famously entitled “Together“, appeared on the last episode of AMC’s “Mad Men” on Sunday. We found ourself as inspired and provoked by the campaign as Don Draper seemed to be as he flicked through images playing on the T.V. screen.

 

Nixon - 1968 Vintage Esquire Mens Fashion Magazine

Nixon's The One- Vintage Pinback

 

Something definitely clicked with its simple message and use of still images because, if my history serves me correctly, Nixon would end up a victor in the race.

Nixon in 1968 - Victory Parade

While he remains one of the more notorious figures in history, there’s no denying he is also one of the more fascinating. . . with a surprising influence of fashion of the moment. Check it out!

 

1960s- Nixon Fashion

+paper dress – designer unknown+

Vintage nixon paper dress

Until next time,

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{theEye}
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AN INTRUDER WILL THINK TWICE

 

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Why must some things never change?

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august sander

Balenciaga: A Man For All Seasons . . .

Portrait of Alexander Wang by Sebastian Kim (styleexaminer)

{Alexander Wang by Sebastien Kim}

It was announced on the 3rd of December that the high fashion label Balenciaga had appointed Alexander Wang as the new creative director of the historical and revolutionary brand.

Chief executive of the brand, Isabelle Guichot cites Wang’s “modernity and his individual and cosmopolitan vision of design” as just some of the reasons for bringing the 28 year old Taiwanese, California bred, New York based designer on board to steer Balenciaga into the future.

Cristobal Balenciaga Portrait Black and White

Born in the town of Basque on January 21, 1895 to a seamstress mother, Cristobal Balenciaga quickly began his fashion career as a tailor’s apprentice, and by his teens was catapulted to Madrid by Marchioness de Casa Torres, a local noblewoman who saw potential in the young Balenciaga to become a great designer.

He is known as one of the only couturiers in history to possess the artistry and talent to design, cut, and sew his creations. He opened his first boutique in 1919 in the city of San Sebastien, and was forced to Paris in 1937 by the out brink of the Spanish Civil War. There on Avenue George V, Balenciaga opened his house of couture.

Balenciaga Evening Gown 1939

designer-cristobal-balenciaga-and-harper-s-bazaar-editor-in-chief-carmel-snow_

It wouldn’t be until after the war, and into the 1950s that the designer would take his biggest leaps, revolutionizing the shape and form of the woman’s silhouette, and become notable for his unique and modern designs. Often sculptural and completely transformational, Balenciaga’s creations were, and are still, regarded as masterworks in the worlds of haute couture, modern design, and even art.

Balenciaga  Barrel Suit  1951Museo-Cristobal-Balenciaga

cristobal balenciaga - a man for all seasons

Balenciaga would eventually retire from his craft at the age of 74, and in 1968 closed down all houses in Madrid, Barcelona, and Paris. Several designers who had the opportunity to work under the famed auteur of fashion went on to open their own successful and now legendary fashion houses including Hubert De Givenchy, Oscar De La Renta, and Emanuel Ungaro to name a few.

young givenchy + oscar de la renta

{Young Hubert De Givenchy (left) & Oscar De La Renta (right)}

Actress Kristen Stewart and designer Nicolas Ghesquiere

{Kristen Stewart and Nicholas Ghesquiere}

[Courtesy of The Guardian]

It wasn’t until 1997, under the hand of Nicholas Ghesquiere, that Balenciaga became again known as one of the highest and most elite of labels in the fashion world. Like Balenciaga himself, Ghesquiere was self-taught and immediately caught the attention of the media and celebrities with fresh reinterpretations of Balenciaga’s already revolutionary classics such as the sack dress, and semi-fitted jackets.

One of our personal favourites from Ghesquiere’s reign at Balenciaga was delivered on the cusp of threats to fire Ghesquiere by the Gucci Group if the line was unsuccessful within the year 2007.

david sims fall 2007 - balenciaga 1

david sims fall 2007 - balenciaga 4

david sims fall 2007 - balenciaga 5

{Campaign Images for Fall/Winter 2007 by David Sims}

His Fall/Winter 2007 ladies wear collection is an opus to the urban woman. A cultured woman, in the academic sense, as well as the worldly sense. With some careful consideration to tailoring and fit, and the use of eclectic accessories and prints, Ghesquiere breathed new life to the idea of the Preppy female, and blended tailored traditions with the melting pot of our society. Credit Ghesquiere and his F/W 2007 collection for that “World Traveller” look that we have consistently seen on the runway and magazines since.

sacred order 1

Though his run is over with Balenciaga, Ghesquiere has plans to start his very own fashion house under his own name; a long overdue and much deserved step up for the 41 year old Belgian born designer.

Balenciaga-fall-winter-2012-2013-first-menswear-ad-campaign

{Fall/Winter 2012-2013 Menswear Campaign}

So, all we have to do now is wait and see what Alexander Wang has to offer. Since the incarnation of his brand upon dropping out of design school, his line has been heralded by both fashion’s elite and a new generation of fashion lovers looking for something fresher, darker, younger, edgier, cooler. . .

Wang has taken many cues from fashion’s past to successfully reinvent them into modern and sexy new looks for today. One of the best examples of this would most definitely have to be Wang’s ode to athleticism in his Spring/Summer 2010 collection that had him reinventing everything from the gym short to the sweat shirt into sexy, sophisticated, and beautifully dangerous new pieces.

wangtomboy2010

If this is any indication of the type of innovation and ingenuity we might expect from Alexander Wang upon his first presentation for Balenciaga in the coming months, then we can not wait to see what is coming next; next for Wang, and next for Cristobal Balenciaga and the long lineage of raw talent and exquisite artistry that he has established.

Ab imo pectore,

{theEye}

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BURGER GIRL WANTS YOU…


If you have never heard of Benjamin Dukhan then please let me introduce you to one of fashion’s most intelligible of beings. His face has helped redefine the image of the male model, whom had always been young, spry, and smooth. While he is both young and spry, it is his scruffy hairiness that has helped make a mark for the man on the mainstream.

With a beard like Zeus, Benjamin has become a one-of-a-kind life force in the industry, walking for some of the biggest names out there, and bringing a manly elegance to each new look he dons. He has also shown up on The Eye of Faith in the past in our story entitled “My Demon Brother” walking one of his best looks in the Jean Paul Gaultier FW 2011 collection.

As well as his continuing stint as one of fashion’s staple faces on the catwalk, Benjamin Dukhan’s exciting multi-disciplinary background has taken him, and the industry, to new and unseen heights.

Beginning his career as a dancer, Benjamin has been able to fuse his love for movement with his unlikely chameleon nature in a continuing performance art piece called BURGER GIRL. As much an art piece as some sort of alter-ego or secret persona, the videos Dukhan and his collaborators have produced give rise to thousands of new notions of what it means to perform in front of a camera.

Not only is Benjamin pushing the bounds of what it means to be a “super model”, but he is also pushing the bounds of dance, art, video, music, and fashion to a world where each can see each other off and amalgamate into a singular dynamic art form.

So where do you come in?

Benjamin needs the help of as many people as he can to fund his latest BURGER GIRL project. Donated funds will go towards the production of his 10th and final video, “Vogue Positive” which will be featured on the official site, as well as on Youtube, and will most likely tour the European underground scene.

There are only four days left to make a contribution, so please check it out.

+You can make your donation here. +

Also make sure to check out his site to watch more original BURGER GIRL videos.

Benjamin is graciously awarding contributors with gifts according to the size of the donation, so best to give generously. It’s not everyday that a high fashion supermodel needs your help, so let’s pull ourselves together and do what we can for the sake of fashion, the sake of art, and getting these worlds closer and closer together!

Sincerely,

{theEye}

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{Canadian Ad for Philips Circa. 1963}

+ Ivy Style is King! Even with a broken nose?+

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Chanel No. 666, it’s “Inevitable…”

At first, I was excited to see Mr. Pitt as the latest addition to the Chanel No. 5 brand. He’s smart, sophisticated, elusive, a little aloof, definitely mysterious, and loads full of that certain je na sais quois

But as I watched the video again and again, I couldn’t help but feel alerted by a sense that the video is perhaps only too stark, too blank, too precise…it made my gut turn a little too.

If you check out the last shot of the film (0:24-0:26), you will see what looks like the Earth’s surface amidst a storm. Yes, it does! And to top it off, right after – close on BRAD – the film ends with the solemn phrase “Inevitable”.

Now watch it again, and his words take on a whole other meaning…

“Every journey ends but we go on.

The world turns and we turn with it.

Plans disappear. Dreams take over.

But wherever I go, there you are.

My luck. My fate. My fortune.”

Is Chanel No. 5 striving for innovation, or is this pure illumination on their part? Seems to me like they could change their brand to Chanel No. 666 while they’re at it.

It’s hard to say what’s really going on here, but I just know I’ll be keeping my eye open for more. I only write what I see.

So what’s your take? Innovation or Illumination? Let us know in the comments below. Share it with your friends too! Don’t want to be left in the dark on this one…

Until next time,

This just IN! There’s a second part to this commercial. View it below! What do u think??

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{The Eye of Faith}
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Johan Renck Brings 1960s French Sci-Fi Cool to Latest Ad for Perrier

Something about this new ad for Perrier really brings me back in time. The french brand has impressed us before with a series of videos featuring legendary style icon Dita Von Teese taking us on a glamorously risque tour of her body and the elusively decadent Perrier Mansion.

Entitled “The Drop“, this latest film continues on the blazing train of creative ingenuity, with this brilliant bend of 1960s French Sci-Fi aesthetic glory. The auteur helming the creative vision is Johan Renck, a director of Breaking Bad, and Walking Dead.

We love the gold space suit and artful editing – it’s just a scorching hot day on Earth, and and only one woman who can cool us down…We also love the India Inspiration!

The visuals immediately reminded us of Roman Copolla‘s 2001 film “CQ” that featured supermodel Angela Lindvall as Dragonfly in a fake French 1960s Sci-Fi film. The film was hardly a blimp on the radar, which is a shame, because it features some great design, a wicked soundtrack, and really fun and playful acting (especially Lindvall).

What’s better than bringing the idea of a low-budget French Sci-Fi film in 1969 Paris to life??! Can’t think of anything else at the moment…

Perrier‘s latest campaign,”The Drop“, takes the 1960s sci-fi aesthetic to a whole new level, reinventing it for 2012, but staying clearly reminiscent. With an artist like Renck involved, it’s hard to go wrong. But it really is an artful eye that makes this such a captivating and clever little film.

Until next time,

{the Eye}

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