If there’s one product of American culture that strikes a chord deepest with those special individuals out there who just love rebel style, and all things vintage related to – it’s the Schott Motorcycle Jacket.
First released in 1928 for a whopping $5.50, this beautiful piece of American design reached iconic status when they appeared on the back of Marlon Brando and his gang in 1953’s “THE WILD ONE”. Since then, the Schott Motorcycle Jacket has appeared on the backs of many style idols from James Dean to Jay-Z, and its influence doesn’t appear to be stopping anytime soon.
VICE, the world’s leading counter-culture website, gives a great run-down on the history of the Schott family, a tour through their factory and warehouse, and the full effects of this brand’s gift to the world; so be sure to check it out here! They also provided a wicked summary of the famous jacket’s parts. So time to study up vintage style aficionados, this is 101 when it comes to this kind of stuff!
Looks like it really could be the Year of the Rebel!
Until next time,