Mr. & Mrs. Mystery: Jil Sander Spring/Summer 2012 Campaign

Count on Jil Sander to take it to the other end of the spectrum, this time with their enigmatic new campaign images for their Spring/Summer 20012 Campaign. If there’s one thing I’m buying from Willy Vanderperre’s shoot it’s having a sense of mystery!

The campaign has left many fashion critics in the dark, and a little scared. But anyone who knows The Eye of Faith knows we aren’t afraid of anything- especially the dark! Vanderperre teeters on the edge with a lucid dreaminess with a definite Hitchcockian vibe.

Models Daria Strokous, Clement Chabernaud, and favourite, Natasha Poly- all bring their unique characteristics to really make this campaign scream!

“As far as we discern, the sole purpose of human existence is to kindle a light in the darkness of mere being.”

-Carl Jung.

“All great and beautiful work has come of first gazing without shrinking into the darkness.”

-John Rushkin.

We will definitely look forward this season to find more of that beauty in the deep dark. Are you going psycho for this new campaign like we are? Let us know in the comment section below!

Until next time,

-The Eye x

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