Count on Jil Sander to take it to the other end of the spectrum, this time with their enigmatic new campaign images for their Spring/Summer 20012 Campaign. If there’s one thing I’m buying from Willy Vanderperre’s shoot it’s having a sense of mystery!

The campaign has left many fashion critics in the dark, and a little scared. But anyone who knows The Eye of Faith knows we aren’t afraid of anything- especially the dark! Vanderperre teeters on the edge with a lucid dreaminess with a definite Hitchcockian vibe.

Models Daria Strokous, Clement Chabernaud, and favourite, Natasha Poly- all bring their unique characteristics to really make this campaign scream!

“As far as we discern, the sole purpose of human existence is to kindle a light in the darkness of mere being.”

-Carl Jung.