Tag Archives: Ads

{STYLE WISE} What Men Want To Buy: Rad Sweaters from 1930s Catalogs!

1930s catalogue- what men want to buy- the eye of faith vintage

What men want to buy . . .

I guess not much has changed. Like you all, I’ve been out and about searching for Xmas treasures, and I swear I saw every single one of these pieces in almost every {Present} day retail store out there! It’s really amazing.

tommy-hilfiger-fall-winter-2012-campaign1Tommy_Hilfiger_FW_2012_Ad_Campaign_1tommy-hilfiger-aw-2012-advertising-campaign-5

Tommy Hilfiger Ad Campaign 2012-13; 1930s styles relived for the ages. . .  

One big difference you’ll find, however (other than the incredibly low prices of the 1930s), is the quality of these garments would be resoundingly higher than the versions you can find in stores today. That’s why I try mostly to stick to vintage on a budget, because chances are if it’s lasted all this time in great condition, it’s gonna keep delivering year after year as it has since its inception. So when it comes to sweaters go big (price-wise) or go vintage.

Ads from the 1930s are beautiful, and I just picked out a few stand-out moments that display the vivid vibrancy of the clothes you could find of this time. Would love to see a bit ore of that come back . . . but, it always does!

You just gotta hang in there.

1933

This is a tear from a German catalog dating to 1933. I’m loving the layout they’ve got going on – c’est moderne. But, I also love how the sweaters are styled. As you can see…texture is key. Not to mention, striped cardigans are still the rage!

supreme- mohair cardigan f:w 2013

This is from the SUPREME Lookbook for Fall 2013/14.

1930s vintage sweater inspiration- the eye of faith vintage

Check out those bold colours, and I love the pop of green in the tie. Wish you could find more sweaters with a more generous opening at the collar to display shirts as finely as Jacques does. It’s formal, but relaxed. I like this outfit quite a bit.

1930s sweater vest -german catalogue photo- the eye of faith menswear

Again, the colours of this piece are spectacular. Set against the ivory knit, all those colours almost become neutral and could virtually be worn with anything. Love the pattern of the graphics, and the intricacy of it all. Sporting a dapper watch never hurts, either. I think guys don’t sport cool sweater vest enough these days . . . so why not get inspired?

1930s mens catalogue cover- sweater- the eye of faith vintage

This guy is cool. His sweater is even cooler. This one is all about texture, not to mention details. Check out those buttons at the collar – how amazing is that?! Paired with a polka-dot tie, it goes to show that classic looks don’t need to be dull to pack a sophisticated punch. In fact, it takes a bit of panache to take it to the next level.

Now lets put our {STYLE WISE}-ness to work. This is from our {SHOP}:

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We’ll take the spirit of these gems and imbue them into this piece which is a vibrant reclaimed vintage sweater from the 1960s by heritage brand LONDON FOG. It really packs that punch we were talking about using colour, pattern, and texture for a refined and sophisticated garment that doesn’t shy on making a statement.

It’s all about playing your cards right in life, and the one mistake you could make is playing it safe, because you’ll just have another hundred people one-upping you from the spotlight you deserve.

Classic doesn’t mean boring. It means timeless. Just as we have shown “What Men Want to Buy” in the 1930s is pretty much the same stuff you can find now. We can take the same spirit of our inspiration of 1930s sweaters and find them in great pieces like this great LONDON FOG sweater from our {SHOP}.

If you’re {STYLE-WISE} like that, you can also save a pretty penny by investing in clothes that will stand the test of time (and your washing machine, for that matter).

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Interwoven Toe and Heel Socks- 1930s menswear- ad campaign, the eye of faith

I never said EVERYTHING doesn’t change. Some things change a lot!

Hope you feel all inspired and giddy.

Talk soon!

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Don’t forget to check out our {SHOP} for some great finds!

Use code XIXIXI and receive 25 % Off!

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+NIL DISPUTANDUM DE GUSTIBUS+

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Until next time,

{theEye}

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{The Eye of Faith}
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E.O.F. Snapshot of the Day {May 16, 2013}

eof - drink this much human blood everyday

+well you heard her . . . DRINK UP!+

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Super weird.

I’m not sure where this is from, but might just be a silly Halloween marketing scheme for juice from the 60s?

If anyone knows, or has a clue, let us know in the comment section below!

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Crazy Christmas: Hillarious Vintage Holiday Advertising !

EOF Crazy Christmas- Just What I Asked For

{“You’ll Shoot Your Eye Out!”}

There are pretty crazy things out there these days, but the holiday season of the past was truly a weird and wild place, where you can never expect what you might find leafing through your holiday catalog, or coffee table magazines.

Dozens of inappropriate, odd, and down right bizarre suggestions can be found looking through vintage publications; most of which would never EVER make it to the pages of a magazine or catalog today.

We decided to share just a few of our favorites, and hope you enjoy them too!

EOF Crazy Christmas - Naughty Santa

{ Naught Santa! I guess everyone deserves their kicks . . .}

EOF Crazy Christmas - You'll Shoot Your Eye Out

{“Buck! Don’t Bother Your Sister!”}

EOF Crazy Christmas- Chesterfield Xmas Ads

{These Would Make a Killing, Today!}

EOF Crazy Christmas- Undies Are Fundies{“No Comment.” }

EOF Crazy Christmas - Daisy Christmas Guns{“Now, no one can get in the way of our family!”}

EOF Crazy Christmas - Lucky Strike Xmas{Need anyone say more?}

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Sincerely,

{theEye}

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E.O.F. Snapshot of the Day {June 28, 2012}

{Happy BDay to one of our Favourite Artists Lola Rose Thompson!}


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10 Sexy Menswear Ads from the 1970s!

We always try to bring you all fresh vintage finds by bringing light to the customs of the past.  We found a great blog post at BuzzFeed which got our attention here at The Eye of Faith.  Ten great posts from the 1970s, with about as much appeal as an ad Peggy would of dreamt up from an episode of MadMen, with a casualness that can’t help but make us smile… we hope you enjoy these ads as much as we did.

{The Eye}

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Ad Libbing: Vintage Advertising [1960s-1970s] – Hook, Line, and Sink Um!

When you’re out of words, it always seems those damn advertising guys and gals have a dozen! Now, we’ve been browsing the E.O.F. Collections for something juicy for you fine folks and came across some dandy and outrageous ads from the 60s and 70s.

Picked out of a few of the favourites. These ads are both humorous and shocking. Read the headlines and laugh, but don’t say we didn’t warn you- some of the featured ads are both racy, scandalous, and above-most politically incorrect!

Nevertheless they are a fine testament to the fancy and folly of our modern day! As well as leaving us wondering just how much truly has changed in fourty or fifty years?

Have fun with these ones!

Yours truly,

-The Eye x

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Hailee Steinfled: Miu Miu Meow!

Uh oh, looks like our favourite part-filipina’s gotten herself in some boiling hot water! Seems that the young actress’ latest ad for Italian brand Miu Miu, has come under fire for it’s negligence when it comes to the safety of our youth!

According to the British Advertising Standards Authority, the ad which depicts the 14 year old Actress woefully wiping a tear as she sits perched on a railroad track, is wrecklessly ‘irresponsible’ for ‘showing a child in a hazerdous or dangerous situation’.


Representatives for the Label claim that the True Grit actress ‘could have easily moved from where she was sitting because she was not restrained in any way.”. But that didn’t Stop the ad, shot by acclaimed photographer Bruce Weber, from being pulled in the UK.

This wouldn’t be the first time an ad was deemed too racy for the market across the Pond. We do recall a recent photo of Dakota’s Flower that caused a similar buzz. Is age really the issue? Was there a real danger? Or are we just finding stupid reasons to fault the aspiration of fashion campaigns?

The Eye.

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