truffaut | The Eye of Faith Vintage 11.11.11.

Check out this wicked behind the scenes of Prada‘s latest menswear campaign for this Fall 2013 starring Academy Award winning actor, Christoph Waltz, the devilishly talented Ben Whishaw, and “We Need to Talk About Kevin” star, Ezra Miller. It’s another testament to the power of the past, and its never ending influence on the world today, and in the process of it all, even tomorrow.

We’re also including a few snapshots and stills from some actual 1960s French New Wave classics to give you the edge on what its all about.

New Wave was a “tidal wave” of creativity by some of France’s most hardcore film fans – the critics of the Cahiers du Cinéma. Names like Godard, Rohmer, Truffaut, and Chabrol spearheaded the movement which is still remembered today as one of the single most important periods of film making which would revolutionize modern movie making closer to the films we see today. It was all about innovation and bringing the medium to a new level with influence from their master predecessors stemming from a passion for the moving image.

+CLICK HERE FOR A 60S NEW WAVE MUST-SEE LIST+

Just watch Godard’s classic film “Breathless“, and it will all make sense.

Many of the stars of these films such as Paul Belmundo, Anna Karina, and the tragically beautiful Jean Seberg (she died of an overdose at 40) remain style icons and divinities worshipped to this day. The look was easy, classic, and a little disheveled, partnered with some serious chain smoking and a non-chalant sense of being and you are right on your way. Get a great pair of sweet sun glasses and a cool hat, and you’re pretty much set.

The New Wave campaign by Prada is a cool ode to the vibe using bold colour and stark minimalism to evoke the period. Great to see such a well-rounded and talented group of actors called to helm the vision.