Tag Archives: sartorial

Fly Me To The Moon! 1967 Cosak by Dormeuil Mens Suit Advertising Campaign

The competition for mens suiting was fierce throughout the 1960s – an absolute essential piece of every working man’s wardrobe, while also a time that signalled the decline of this timely tradition.

More than ever, ad men and women were looking for new and exciting ways to capture the attention of dapper gentlemen around the world.

This 1967 Ad Campaign for Cosak by classic French textile company Dormeuil displays the fun they had doing just that!

Obviously inspired by James Bond or any of the other number of mens genre media / plus the overall futurist movement of the 60s; the campaign features a well-dressed man in several of the classic suit designs alongside a bombshell blonde, and it appears they are prepping to go to space…or are in space already? Not quite sure all the exact subtleties of the scenario…its all very entertaining and more than that – stylish as ever!

These images appeared in Tailor & Cutter magazine, and were found courtesy of Voices of East Anglia. 

We were drawn to these images while doing some research finding we were lucky enough to have a Dormeuil cloth suit of our own. We recently uploaded it into the {SHOP} so click here to check out the listing, or scroll below for a quick look!

 

Classic 1960s Mens Vintage Graphic Stripe Ivy Style Secret Society Playboy Blazer

PIT TO PIT: 22″
LENGTH: 33″
SHOULDER TO SLEEVE: 33″

{BUY NOW}

 

Super rad find, in our eyes! Hope you, or someone deservingly discerning you know, thinks so too!  Share it, or comment below to tell us what you think!

Really cool to find out that this piece comes from a certified lineage of cool!

Remember XIXIXI gets you 25% off in the {SHOP}

So, check it out now!

Until next time,

{theEye}

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STYLE {WISE} + The Case for Hawaiian Shirts +

[image: fashion.grunge.style.]

Summer is at its peak, and its time to embrace the ultimate piece for the summer. . . .the Hawaiian Shirt. For some reason, this idea makes some people cringe, but over the course of this post you will see the innate beauty and wonder that is the Hawaiian Shirt.

The Case for Hawaiian Shirts really began when I was 8 years old and my mother brought home a Hawaiian shirt for me from her trip to Hawaii. I had begged her to grab me one while she was touring the islands for work. Seemed to me like the coolest thing!

It was a wicked print, nothing too crazy, pretty much an example of a classic Hawaiian shirt.

I remember my locker neighbour saying:  “Whats wrong with you?”

“WHAT’S WRONG WITH YOU?!” is what I wanted to say, but I just shrugged and laughed her aside. She didn’t even have a sense about her as she was herself wearing something completely typical of the girls in my classes around these times…

She just couldn’t appreciate it the way I did. For me, it made me feel the most ahead of the game. I was different than the rest, and that’s always a good thing. For me, there’s just no doubting a really great Hawaiian Shirt.

{Donna Reed + Montgomery Clift, “From Here to Eternity” [1953]. }

{Michael Pitt for Prada S/S 2012 by David Sims}

Lately there’s been a huge influx of Hawaiian and tropical shirts in both runway shows and magazine editorials – it seems the world is finally catching on and getting a little more in tuned with not just my drift, but the truth of the whole matter. Open up any mens fashion magazine and you will find them littered in the colourful graphics.

The case for Hawaiian and Tropical print shirts is that they are as much a classic staple in ones wardrobe as other pieces heralded as being part of our sartorial lineage.

There is plenty of mythology revolving around the the true origin of the Aloha shirt (as they are also called) that range from birth in the Philipines to the islands of Samoa. Until the early 18th century, kapa was the main currency of many islands of the South Pacific. Kapa was a simple patterned cloth found in the South Pacific made from pounding and dyeing the bark of a mulberry tree. These prints later made a splash again in the 1950s. However, it is safe to accredit much of why we still sport and wear these styles to the craftsmanship and entrepreneurial efforts of one, Musa-Shiya the Shirtmaker. Throughout the 1920s and 30s, Musa-Shiya was one of the top Japanese tailors in Honolulu, who profited from his made-to-order custom silk shirts made with colourful and bright Japanese fabrics with Western-style tailoring.

These shirts helped tourists visiting the island make that final transformation to truly being on vacation, taking it easy, and saying goodbye to the stresses of the mainland. Forget your troubles, come on be happy! Soon after other Japanese tailors were doing the same, and quickly the demand for these tailored tropical refuges only began to soar. The 1953 film, “From Here to Eternity” would pretty much seal the deal with stars such as Burt Lancaster, Montgomery Clift, and even Frank Sinatra sporting the casual cuts of florals and tropical sunsets.

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From here on out, it pretty much has become the go-to expression of ease. Picking the right pattern is about 90% of the magic. There must be literally thousands, if not millions of different Aloha prints floating around in this world, and not all of them good. The key is equal parts colour as it is pattern – make sure both are really slamming. Compromise on this and you could really fall flat.

 

FIT would be another major point. So make sure it fits to your liking, or get it altered to fit your needs. Alteration is often the key to vintage, so if you haven’t already, be sure to check your local yellow pages for tailors or alterers in your neighbourhood. They will be happy to oblige, and you’d be surprised at how cheap it can be.

If you’re feeling a little more lax and party you may want to embrace some volume (think Sean Penn as Spicoli from Fast Times, or Johnny Depp in Fear & Loathing) or you can keep the cut classic and simple with a bit more of a tailored look to emulate classic stars like Clift, Sinatra, or Delon. Either way – you’re pretty much laughing …

{After World War II, a gradual change in aloha wear took place with the breakdown of rigid dress requirements for business attire. The business tie and jacket certainly were not comfortable in Hawaii’s summer climate. In 1946, the Honolulu Chamber of commerce appropriated $1000 to study aloha shirts and prepare suitable designs that clothing businessmen could wear.}

And just in case you’re unsure, check out our pics of style stunning inspiration that ranges from the {PAST} to {PRESENT}. So take a look, and decide your {FUTURE}…it’s calling! All year round, these shirts takes you where you want to go! It’s time to declare the Hawaiian Shirt an equally valuable piece of everyone’s wardrobe.

It’s a defining piece with the magical ability to transport us from our everyday, and for those dedicated followers of fashion these pieces are definitely gaining visibility.

This is what I’m saying!

If you don’t look back, you can never go forward!

So hopefully you appreciate this menagerie of the exotic and wild! Check out The Vintage Hawaiian Shirt for more history, and a look at the web’s most impressive collection of them! Don’t be stuck staring at your everyday checks, plaids, and plain…carry on the {TRADITION} and accelerate the past!

Make sure you also check out the E.O.F. {SHOP}!  We are stocking up more and more fashion forward pieces from our collected history so make sure to check it out!

{The Feedback and Support has been great! So thank you all!}

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Stay Style {WISE}, kids!

Sincerely,

{theEye}

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