Tag Archives: 1949

E.O.F. Snapshot of the Day {December 11, 2015}

 

robert mitchum and janet leigh -holida affair 1949

+Gruesome Twosome+

Janet Leigh and Robert Mitchum, “A Holiday Affair” {circa. 1949}

Enjoy!

Until we meet again,

{theEye}

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E.O.F. SNAPSHOT OF THE DAY {DECEMBER 2, 2015}

montgomery clift by stanley kubrick 1949

+GODS UNITE+

Montgomery Clift shot by Stanley Kubrick {c. 1949}

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Celebrity and Cigarettes

“Stardom can be a gilded slavery. “

-Helen Hayes.

Calling all fans of Hollywood Yesteryear! What have we got here for you, today?!

Talk about bang for your buck! Deep inside every pack of Turf Cigarettes were a pair of these collector trading cards featuring all the studios’ biggest and brightest stars of the day! Many of them are legendary to this day, and have remained icons of style, grace, talent, and ultimate stardom and celebrity. Trading cards like these were a common marketing device since the 1920s paid for by the Studios to stimulate the allure of the “star”.

What a fascinating way to market these names that include heavyweights like Judy Garland, Gene Kelly, Errol Flynn, Fred Astaire, Marlene Dietrich, Gary Cooper, Bing Crosby, Clark Gable, Spencer Tracey, Gregory Peck, Frank Sinatra, Katharine Hepburn, Barbara Stanwyck, Bette Davis, and of course Joan Crawford. These are names we all recognize and revere for the impact they continue to make on pop culture today. They are also a constant reminder to the potential for Hollywood Glamour in us all.

Best of all, the collection of cards include names of stars we may not immediately recognize. Names like Myrna Loy, Dorothy Lamour, Christine Norden, Phyllis CalvertAnton WalbrookRhonda Fleming, and Kieron Moore, may not be immediately familiar, so lest we forget!

Makes you wonder why they don’t do things like that today! It’s the least they could do for the millions of people smoking cigarettes around the world (besides CANCER). I mean, a little novelty never hurt anybody!!!

Not sure how many stars these days would accept being thrown into a pack of cigarettes, but things were much different for the star of yesteryear and the star of today. Despite this, what stars do you think would appear in a pack of cards today?

Special thanks to Immortal Ephemera for sharing this awesome collection! Click for more.

“I see stardom very clearly as a construct that’s been created in order to sell things.”

-Julie Christie.

Sincerely,
{theEye}

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E.O.F Snapshot of the Day {March 6, 2013}

syracuse university - 1949 - lisa larsen

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“So funny, I could DIE!!!”

{ “Syracuse University , 1949” – photograph by Lisa Larsen}

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{STYLE WISE} – 1940s Metropolitan Treasure Hunters

On four summer days in August of 1949, treasure hunters from across the globe gathered for the auction of the estate of Robert Ripley, famous cartoonist and collector of rare oddities.

With over 80 million readers of his famous Believe it or Not! series, it was rumored Robert Ripley received more mail than the President of the United States of America.So when the chance to rummage through the eclectic collection of this eccentric media tycoon in a public auction came, the treasure seekers all made their way to New York City!

Many treasures were up for grabs, some mundane, but others wildly fascinating and strange. Only someone with a real {EYE} could truly appreciate some of these remarkably unusual treasures – medieval torture devices, caskets, knives, and shrunken heads!

Most of the pieces were purchased by John Arthur, an entrepreneur from New York City, who then opened the first permanent Ripley’s Believe it Or Not! Odditorium in San Fransisco, California.

This, however, did not stop the other wildly fascinating visitors who sought a chance to own something remarkable and rare from the collection. Each day was just as full as the last, and lucky for us, photographer Ralph Morse shot the auction’s comings and goings for LIFE Magazine.

We are delighted to share some of these previously unpublished photographs of the ties, smoke, and dapper gals and gents who turned up for a chance to win! Most of all, it goes to show a great suit or a fine pair of sunglasses are vital tools for any auction scenario. Scenarios in general, really.

Today, Ripley’s Believe it Or Not! is the fastest growing museum chain world-wide with destinations popping up all over the globe. The latest addition to the Ripley enterprise is going to be a 130,000 sq.ft. aquarium, featuring a 1, 500, 000 gallon tank of water-  making it one of North America’s largest, right here in Toronto!

The site will feature and breed endangered and rare exotic water life from around the Globe, and is set to open in 2013. {Visit the website for more details!}

Enjoy the vintage musings!

Sincerely,

{theEye}

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